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Mark Smith
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More importantly, a recent study found that consumers are willing to support the cause with their dollars. Roughly 80 percent of the book and magazine consumers sampled (restricted to people who had purchased a book or magazine in the past six months or who currently have a magazine subscription) said they would be willing to pay more for a copy printed on recycled paper. At the top end, 42 percent of the book buyers in the sample said they’d be willing to pay up to $1 more per book and 47 percent of the magazine buyers reported they’d pony up between 50 cents and 75 cents extra.
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- AbitibiBowater Inc.
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Mark Smith
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