Sports Illustrated Launches ‘All Access’ Digital Publishing Strategy
“This is a significant step in delivering Sports Illustrated’s award-winning journalism to sports fans everywhere and in any way they want it,” said Mark Ford, Time Inc. EVP and President of its Sports Group. “The new subscription options give consumers flexibility and convenience they desire and ensures that our multiple revenue streams continue to grow.” Sports Illustrated currently boasts nearly 3.15 million print subscribers.
“We are in the first inning of development and with this new, expanded commerce infrastructure we can ensure that our readers will be able to enjoy their favorite titles across an array of digital platforms and devices as the game unfolds,” said Randall Rothenberg, Time Inc. EVP/Chief Digital Officer.
About Time Inc.
Time Inc., a Time Warner company, is a world class branded content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest magazine media company. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.’s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.
About Sports Illustrated
Sports Illustrated’s award-winning journalism powers a media company that includes the flagship magazine, SI.com, Golf Magazine, Golf.com, SI Golf Plus, SI Presents, SI Kids, SI International, SI Books, SI Mobile, SI Swimsuit, SI Social, consumer products and Live Media. Earlier this year, Sports Illustrated was named to Adweek’s list of the media industry’s hottest brands.
Source: Company press release.