Sheetfed’s Future Analyzed by PRIMIR
The study revealed that a number of sheetfed printers also operate digital presses—but mainly as short-run, quick-turnaround imaging machines, and not to produce unique high-value variable data work. For their ‘bread and butter’ work, these printers tend to favor ‘utility-type’ sheetfed presses (24” to 42”) with perfecting and on-press coating or curing becoming the norm. As they upgrade, among other things to secure flexibility in their product offerings, printers are looking for on-press automation and technological advances to cope with shorter runs, smaller formats and quicker turnarounds.
While sheetfed offset printers hedge their bets by maintaining their ‘bread and butter’ work on their ‘utility’ presses, at the same time many are challenging themselves to build a customer base and find profits in the use of specialized digital equipment.
Research for Trends in Sheetfed Lithography: 2006-2011 included a two-stage Delphi Poll of over 25 experts, a web-based quantitative survey with over 582 respondents, and over a dozen in-depth end-user and vendor interviews.
The study was distributed exclusively to PRIMIR members in early 2008 and is now available for purchase by firms throughout the print industry supply chain. For ordering information, pricing, and a complete table of contents visit: www.primir.org . Contact Jackie Bland, PRIMIR Managing Director at: firstname.lastname@example.org, or by phone at: (703) 264-7200, x 211 with questions about the research or membership in PRIMIR.
The Print Industries Market Information and Research Organization (PRIMIR), provides in-depth research and analysis for the graphic communications industry. PRIMIR research is funded by member dues as well as through support from NPES. PRIMIR annually provides over $600,000 in current research studies including relevant market data and detailed information on graphic arts and related fields. Members also benefit from meetings, market research skills building, and robust networking opportunities.