RR Donnelley Sponsoring Research on Data Mining, Protection of Personal Data
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Alex Sandy Pentland, professor at the MIT Media Lab, chief scientist, and a co-founder of ID3, sees many benefits for RR Donnelley investing in the institute. “We see intersections with RR Donnelley in a number of areas, including data mining and digital governance. The commercial potential of technologies that allow for the continuous collection of meaningful consumer data is unlocked when the consumer is involved and there are principled means for sharing and protecting data.”
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