R.R. Donnelley--Calling the Shots
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"Of course, once the advertisers go digital, it can mean our printing facilities will get ads in many different formats, which is an inefficient way of doing business. So, we'd like to see standards implemented in this area, as well. Specifically, we believe the TIFF-IT format will work well for publishers and printers. It's a stable, well-defined standard that's easy with which to work. As one of the largest pre-media providers, we intend to continue to play a leadership role in helping the industry move to CTP efficiently and effectively, because publishers stand to gain so much by converting."
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