RR Donnelley Acquires Sequence Personal to Expand Its Content Solutions
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Sequence will become a part of RR Donnelley’s CustomPoint Solutions Group, which provides collaborative strategies for originating creative and editorial content, multichannel marketing, proven e-subscription models, self-serve direct marketing and custom publishing.
“The addition of Sequence’s capabilities reflects RR Donnelley’s continuing ability to provide resources that address our customers’ emerging needs,” said John Paloian, the company’s chief operating officer. “The ability to deliver targeted content is attractive to readers, advertisers, publishers and other RR Donnelley customers across virtually every segment that we serve.”
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