Ricoh and LogoJET Partner, Expand Direct-to-Object Capabilities

Ricoh USA, Inc. announced a strategic partnership with LogoJET, expanding Ricoh’s graphic communications portfolio with purpose-built, small-format direct-to-object (DTO) UV printing solutions. Ricoh will offer LogoJET DTO printers as part of its broader portfolio of production hardware, software, workflow, and services—helping customers unlock new revenue opportunities through on-demand product customization.

Expanding opportunity with direct-to-object printing

Driven by growing demand for more customized, on-demand, and efficient printing solutions across a wide range of industries, the U.S. DTO market is projected to grow at a CAGR of 9.5% from 2025-2030. Commercial print and in-plant environments are under increasing pressure to deliver shorter runs, faster turnaround times, and more customized output while controlling costs and complexity.

“DTO represents a natural extension of digital production for customers looking to diversify and grow,” said Andrew Vecci, Director, Product & Portfolio Management, Ricoh North America. “By combining LogoJET’s DTO platforms with Ricoh’s expertise in production print integration, customers gain a scalable way to add new applications while fitting DTO seamlessly into their existing production environments.”

Direct-to-object printing enables print service providers (PSPs) to move beyond traditional two-dimensional substrates and into higher-value applications, such as promotional products, branded items, signage components, and functional parts incorporated into multifaceted campaigns. By bringing DTO production in-house, PSPs can reduce reliance on outsourcing, improve speed to market, and create differentiated offerings that support both internal demand and print-for-pay services.

Combining purpose-built DTO technology with production print integration

Ricoh’s approach focuses on integrating production print environments from job intake and workflow automation through production and finishing. As LogoJET’s first distribution partner in North America, Ricoh expands access to specialized DTO technology while supporting customers through consulting, workflow design, software integration, and services aligned with their broader print operations.

“Direct-to-object printing is one of the fastest ways for print providers to expand into higher-margin applications, from signage to promotional products. Through our partnership with Ricoh, we’re extending this capability across their vast network, with aligned support and a shared customer-first culture. We’re excited and proud to take this step beyond our direct sales model, and Ricoh was a very intentional choice,” said Susan Cox, CEO & Founder, LogoJET.

LogoJET’s DTO printers are designed specifically for printing on dimensional and specialty items, supporting a wide range of substrates and applications. Through this partnership, Ricoh customers can incorporate DTO into mixed production environments alongside sheetfed, inkjet, wide-format, and finishing solutions—leveraging a single, trusted partner to help evaluate, deploy, and integrate technologies across their operation.

Source: Ricoh USA

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.