Quad/Graphics to be Hearst Magazines’ Largest Print Supplier
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That relationship goes well beyond simply putting ink on paper. Quad/Graphics’ industry-leading co-mail program, which provides significant postal savings, and the printer’s advanced workflow management solutions, also play key roles. For example, Hearst Magazines utilizes Publisher’s Studio, a publication and print management solution from QuadSystems, Quad/Graphics’ software subsidiary, to manage the advertising workflows for its 15 U.S. magazine titles. QuadSystems developed an innovative method for Publisher’s Studio to track Hearst Magazines’ ads directly from ad forecasting through file trafficking and the manufacturing and distribution process.
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