Proven Direct Teams with Third Wave, Launches A4 Intelligent Marketing
About Third Wave Research
Third Wave Research is a leader in Customer Analytics. Customer Analytics is the art and science of capturing data from business transactions then transforming it into a comprehensive compass for guiding and driving your key business decisions. We develop actionable customer segments, rationalize trade areas, create trigger campaigns, recognize and execute up-sell and cross-sell opportunities, and monitor retention/acquisition rates…(to name only a few). We also measure your ROI at every turn—mining each successive round of data to inform the next campaign, measuring the results of that campaign and apply it to the next, creating a perpetual loop of ongoing insights and highly targeted action. Third Wave is a spin-off of the University of Wisconsin Madison and has been providing intelligent solutions to brands small and large for 15 years.