Promotional Products — Broadening Portfolios
The idea of offering a total package to clients, along with the added revenue opportunities, is just what John Evans, vice president of Sterling Sommer, is seeking.
The Tonawanda, NY-based commercial printer is currently incorporating this new offering into its business. Offering promotional products will be complementary to Sterling Sommer’s core print-related services, and the company completed research to see if there was demand for these type of products among its customer base.
“I don’t want to print the products,” says Evans. “I am just looking to truly promote the concept of one-stop shopping. This is a logical extension of a printer’s portfolio.” PI