USPS Unveils "2nd Ounce Free" on First-Class
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Bills and statements delivered via First-Class Mail are opened more than 95 percent of the time and, on average, the receiver spends two to three minutes with each piece. “This makes transaction mail a highly effective medium for target marketing,” said Reblin.
An integral part of the overall commitment from the Postal Service to add value to the mail, 2nd Ounce Free is not a limited time promotion, but a new price for First-Class Mail presort, automation letters. It does not apply to single-piece letters mailed by consumers. Reblin said that registration is not required, no annual minimum thresholds apply and no payment rebates are needed, since 2nd Ounce Free pricing is offered upfront.
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