50th: Unforgettable Moments — The Odd and Memorable
Try running that up HRs’ flagpole today to see if you can send out a memo asking women to break out the fishnets and high heels.
PART DEAUX: To emphasize the international theme of SPECTRA ’59, women from seven countries vied for the “Miss SPECTRA ’59” beauty contest. These same “girls” were available at the expo to help customers and vendors with language translations. We’re surprised they didn’t bake pies or bring pipes and slippers to the men. No word on which gal won the pageant.
SEX VS. PRINTING: Printed communication has long been the biggest promotional tool for sexually-charged content, be it smut, pornography, erotica, girly magazines, adult entertainment or whatever is the moniker du jour for objectionable material. The love (no pun intended) is definitely unrequited, as printers have long railed against those who have had the audacity to break rank and sully their printing rollers with such filth.
In 1963, we reported that controversial editor and publisher Ralph Ginzburg had been found guilty of 28 counts of mailing obscene literature. The case eventually went all the way to the Supreme Court, where Ginzburg lost and ended up doing eight months in a minimum security facility.
Think attitudes have changed dramatically since the 1960s? Perhaps not. In a letter to the editor from 1993, one writer—citing Madonna’s “Sex” pictorial tour de force—chastised RR Donnelley’s decision to print the tomes. “To have an industry leader—with the reputation of producing high-quality work—have any part in a project like this gives our industry a black eye.”
At least we no longer have to reconcile the inconsistencies between attitudes toward so-called porn and the fact that advertisements from the first 30-odd years of the magazine used sex to sell equipment and consumables.
MAY HE RULE THE DAY: Sheer coincidence, but the astrological moons and Robert Burton must find themselves in the same house in May. How else can we explain his appearance on the cover of Printing Impressions in May 1993 (“A New World Emerges”) for World Color and then in May 2006 (“Burton’s Latest Score”) with Cenveo?