Printed Electronics in Supermarkets
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Developing an online relationship
New rewards or free gifts for consumers could be delivered online. For example, you might be able to download a computer game when you hold your food package up to a sensor on your home computer or you could download the latest best seller when you do the same with your cosmetic package. This is borne out in Japan where RFID-tagged items allow the consumer to access related information and download software via their home PC.
Article by Dr Peter Harrop
Dr Peter Harrop is the Founder and Chairman of IDTechEx (www.IDechEx.com).
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