PrintCity Alliance Announces Seven Competence Centres and Other Visitor Attractions

AUGSBURG, GERMANY—10 March 2008—The PrintCity Alliance has announced seven Competence Centres, plus other significant new visitor attractions for drupa:

• Drupa 2008 focus on the ‘Connection of Competence’ PrintCity Alliance core networking customer benefit – ‘Networking’ internally and externally is the reason that this unique alliance has grown in global success & importance over the last ten years

• New PrintCity theme for drupa 2008 – communicating the ‘Connection of Competence’ networking advantages of the Alliance, together with other visitor benefits:

• Seven market-leading PrintCity Alliance Competence Centres in Hall 6 – where visitors can see the latest technologies explained and get comprehensive information that covers the whole value and process chain – all from a grouping of knowledgeable suppliers working together. These seven Competence Centres focus on:

* Brand Protection

* Food Packaging

* Value Added UV Printing

* Value Added Web Offset

* Workflow Integration and Networking

* Digital TransPromo

* Print Meets Electronic Media

• New PrintCity Alliance project ‘Print + X’ focused on showing the latest capabilities of print – The PrintCity Alliance and the f:mp. (Fachverband Medienproduktioner) introduce at drupa a joint project called Print+X, which presents the capability and benefits of value-added printing

• New Print4Life Lounge in the central PrintCity Alliance Plaza area – aimed at showing Brand Owners, Designers, Advertising Agencies and Print Buyers the opportunities available through the technologies and knowledge of its members

PrintCity Competence Centres at drupa 2008

At drupa 2008, projects from PrintCity activity groups are the heart of seven world-leading Competence Centres focused on some of most topical subjects in printing, packaging and publishing this year. From ‘Workflow’ to ‘Sheetfed Printing’ to ‘Web Printing’ to ‘Packaging’ to ‘Brand Protection’ to ‘Print & Electronic Media’ to ‘Digital TransPromo’:

Brand Protection — Effective security comes from a multi-layered approach to the challenge of counterfeiting. The PrintCity Brand Protection Centre brings together companies whose technologies are complementary and can be integrated into a full security solution. A new pharma box has been created by the PrintCity project team to demonstrate the combination of a variety of techniques on one package. Samples and information will be available at the centre that also provides an invaluable opportunity to access the wealth of knowledge and experience of the contributing companies.