Print4Life Focus Area for Print Buyers, Brand Owners, Designers and Publishers - PrintCity at Drupa
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Why a Print4Life Lounge?
Print Media users are the drivers for the printing industry. Print Buyers, Brand Owners, Designers and Publishers decide on the marketing mix determining where and how print is used. The Print4Life Lounge provides an ideal environment for them to meet with printers and their suppliers. The Lounge is dedicated to exchanging views on how print can add value to positioning, differentiation and branding in the market place. Case studies and samples feature new ideas for newspapers, packaging and commercial printing, with a special focus on Value Added Print technologies with the PRINTplusX project.
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