PRINT POLITICAL ACTION COMMITTEE — NEW LEADERS OF THE PAC
There’s a number of new ways for members to contribute to PrintPAC which, in some cases, can literally eliminate check writing. In 2005, the FEC ruled that trade associations could enroll their member companies or have member companies do payroll deductions. In that regard, a $500 per cycle contribution would then become less than $10 per bi-weekly pay period. Another option is online contributions, where a benefactor can predetermine an amount to be withdrawn from his/her bank account. Contributors can also have their credit cards tapped by the PAC on a quarterly basis.
“There are a lot of administrative opportunities out there to make it easier to give in whatever way people feel comfortable giving,” Lyons says. “Some people prefer a hard check, and others my prefer quarterly credit card processing. Others will like online giving when we launch that. Hopefully, it will be something to really invigorate the PAC, and appeal to people in different ways.”
Still, the most tried and true way of getting printers to contribute funds is old-fashioned, peer-to-peer solicitation. Direct mail usually garners a response rate of less than 3 percent, Lyons notes, but printers have proven to be the most adept at spreading the PrintPAC gospel.
Engaging more printers will help pave the way for the PAC to meet its stated goal of $200,000. Having someone specifically concentrating on PAC growing will go a long way toward attaining that goal, adds Harry Duncanson, vice president of Miami-based Dynacolor Graphics and the PAF Government Affairs Committee chairman.
“We have a renewed energy around the PAC issue,” he says. “Not that the $150,000 we raised wasn’t effective; we’ve been very effective with our PAC contributions in picking a lot of winners and key people. We’re about halfway to our $200,000 goal. We also have some things we’re kicking off in the next six to seven months, when the cycle ends, that will hopefully bring in more dollars.”