PRINT 09 Overcomes Challenges, Delivers for Attendees and Exhibitors
PRINT exhibitors observed that attendees represented not just commercial printers but all segments of the graphic communications industry, including digital printers, book publishers, newspaper publishers, in-plant printers, transactional printers, mailing and distribution professionals, along with print buyers, and among others. Sophia Farina, Quark Inc., director of marketing for North America, for example, pointed out that she was able to see not just printers but also graphic designers and students at the show, while Jeffrey Brewer, vice president and general manager for GBR Systems Corp., commented on the number of mailing professionals who attend. “Because PRINT focuses on the entire process, including finishing any number of ways, they deliver all the people we need to put that process together from one to the other. No other show does that,” Brewer said.
Summed up by Ron Pueschel of bielomatik jagenberg, Inc., “PRINT and GRAPH EXPO come the closest of all the North American shows to addressing all the market segments we serve.”
The breadth of segments represented and range of technologies shown at PRINT 09 was an attraction for attendees as well, who were able to take in the newest profit-boosting equipment, products and services from the 680 exhibitors during the show.
“PRINT is a one-stop shop for new technology and new products, and most of the vendors we want to see are here with their new equipment,” said Roger Supalla, operations manager at Card Fulfillment Services in North Mankato, MN. “In this economy, you have to justify spending money on travel. We felt it was very beneficial for us to attend and see the new inkjet technologies and many other technologies.”
According to Howard Harris, president of Eagle:XM in Denver: “Technology is all about creating a big bang, but the real challenge is how you put it together. PRINT offers a great opportunity to look at future applications that would serve our customers and the related technology to create efficient systems to meet their needs.”