PRIMIR Summer Meeting to Reveal Latest Research Results on Non-Print Revenue Opportunities
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Later, the group will tour nearby EU Services for a close-up look at how that firm expanded its business by adding non-print services.
According to Martha Issa, business development director for Unisource Worldwide, “As the industry evolves from businesses that provide traditional printing services to those that now offer integrated marketing services, our goal is to make sure we evolve with our customers and offer them innovative solutions. This PRIMIR study allows us to identify and verify areas of opportunity where PSPs are expanding outside the typical print job.”
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