PRIMIR Packaging Study Identifies Global Mega Trends
This drive for private label branding and the increase in SKUs will mean more test marketing— giving those who specialize in shortrun, sample packaging a step up in the market.
Retailers will support these efforts with heavy marketing, coupled with direct sales programs in catalogs and on the Internet.
Extreme retailers will look to converters to supply innovation, demanding R&D in the areas of substrates (don’t forget sustainability), various unique types of closures, eye-catching graphics, and cost-effective inks and coatings with strong shelf impact. In this scenario, says Kevin Karstedt, who worked with State Street Consultants on the study, converters will need to “use the best to the best it can be used.” Efficiency will play a huge role in future successes. Converters with the best processes, best equipment, best-trained employees and best supplier network will win out.
Automated and efficient processes will be required to be competitive in order to provide fast turnaround, short-runs, innovations and quality packaging at low costs.
Akin to “tough love,” concludes the study, the extreme retailer influence would require all participants in the packaging supply chain to become more agile, more efficient, more innovative, more cost conscious—and better corporate citizens.
The report, “Global Trends in Packaging Affecting North American Converter & Supplier Markets,” was distributed exclusively to PRIMIR and NPES members. Contact Jackie Bland, Managing Director of PRIMIR at phone: 703/264-7200 for membership details.