Post-Holiday ‘Loading’ Makes Digital Books Top Format Choice in February
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For the year-to-date (January/February 2011 vs. January/February 2010) period, which encompasses this heavy post-holiday buying period, e-Book sales grew 169.4 percent to $164.1 million, while the combined categories of print books fell 24.8 percent to $441.7 million.
According to Tom Allen, president and CEO of AAP, “The February results reflect two core facts: people love books and publishers actively serve readers wherever they are. The public is embracing the breadth and variety of reading choices available to them. They have made e-Books permanent additions to their lifestyle while maintaining interest in print format books.”
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