Positive Investment Climate at Drupa 2008: Purchase Deals Worth More Than Euro 10 Billion
Visitors not only gave drupa 2008 excellent ratings (97% rated the event positively) but also increased their average stay at the trade fair to 3.2 days (2004: 3 days). This figure is all the more remarkable since considerably more top managers attended drupa 2008 – 45% compared to 42.2% in 2004. “Our expectations of drupa 2008 were entirely fulfilled. We are particularly satisfied with the quality of contacts. Already by the second day we had had high quality talks with visitors from throughout the world. The number of orders taken has exceeded our expectations,” remarked Martin Weickenmeier, Vice-President of drupa and CEO of Körber PaperLink GmbH.
According to the German Engineering Federation (VDMA), drupa 2008 also significantly surpassed their expectations. “Before the start of drupa we were unsure what customer behavior to expect. However, the last two weeks showed that investments are planned and implemented even in a difficult market climate,” noted Kai Büntemeyer, President of the Printing and Paper Technologies Association within the VDMA.
“From the point of view of German printing companies, drupa is the most important trade fair for new print technologies – it increasingly acts as a source of ideas for new products and services,” said Thomas Mayer, General Manager of the German Printing and Media Industries Federation. “Through application examples, demonstrations and the Compass Sessions, trade visitors were shown how the new technologies can be used for innovative print products and intelligent customer solutions.”
The paper industry associations represented at drupa 2008 in a joint stand - the German Pulp and Paper Association (VDP) and the Business Associations for Paper Processing (WPV) – rated their participation as successful. The member companies of the National Printing Inks Association were also pleased with their results and reported above average visitor numbers from the Far East, India and South America.