PODi's AppForum Keynotes Focus on Digital Print Innovation for Growth
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• Ford Motor Company Maximizes the Power of Personalized Marketing – Even in a bad year, agile marketers, like Mark Bardusch, sales & marketing manager at Ford, pulled out impressive response rates and sales conversions thanks to personalized direct mail. He and Jeff Sierra, VP of marketing & product development at Budco, talk about the campaign they designed and give attendees an insider’s view of where the opportunities exist for growth in this vertical.
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