PODi Researches Solutions for the Fundraising Vertical Market
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The recently completed “Fundraising Solutions for the Education Market” study highlights solutions to key challenges including:
- Increasing the number of donors and alumni participation rate.
- Increasing the amount of donations.
- Reducing administrative costs by moving donations online.
Relevant marketing solutions that address these challenges are illustrated with examples from the PODi case studies. One such example is Allegheny College, which developed a direct mail campaign to increase the participation rate of young alumni in it its annual fund drive. Communications were personalized with the recipient’s name, graduation year, major and a personalized URL. Images also varied to reflect the recipient’s extracurricular activities while on campus.
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