PODi Issues Call for Digital Printing, Direct Marketing Case Studies
• Increased sales—having your own PODi case studies are proof you are a bona fide player in the market.
• PODi does all the work for you—interviewing, writing, and layout—at no cost.
“We are particularly interested in direct marketing case studies featuring leading-edge technologies like QR codes, mobile-to-print solutions, and augmented reality,” noted DeLooze. “Cross-media solutions incorporating viral marketing elements, like social media, video and SMS will be stand-outs. A new category this year is Packaging produced with digital print; we’re excited about the innovative things being created in this area. We also want the best of the best in the categories of Web-to-print and Online Marketing Portals, and TransPromo, so there’s room for a wide range of digital printing applications in the competition.”