POD Book Model Gains Notoriety —Cagle
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The veep then caught me off guard, asking me who our audience consisted of, which was pretty obvious, but I suspect she was making a point. Her response was succinct...in essence, her company did not want or need to be mentioned in trade magazine stories with other firms. She didn’t want other companies to benefit from her firm’s knowledge and, frankly, fellow printers aren’t the people she wanted to reach, anyway.
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