Barnes & Noble Jumps on Espresso Book Bandwagon
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"[The pilot] is part of our continued program to grow our base of machines," Dane Neller, CEO of On Demand Books, told Publishers Weekly. "We're delighted to be testing our machines in Barnes & Noble. We've gone from indies to multi-retailers."
In addition to Barnes & Noble, Neller also revealed to Publishers Weekly that On Demand Books will continue to look at other retail channels, including those outside the book channel and, by the end of the year, he anticipates having close to 100 machines in retail stores.
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