Pew Study Finds Spike in eBook Consumption
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In a head-to-head competition, people prefer eBooks to printed books when they want speedy access and portability, but print wins out when people are reading to children and sharing books with others.
We asked a series of questions about format preferences. As a rule, dual-platform readers preferred eBooks when they wanted to get a book quickly, when they were traveling or commuting, and when they were looking for a wide selection. However, print was strongly preferred when it came to reading to children and sharing books with others.
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