OmniPrint International is Focusing on Education and Health

OmniPrint International (Booth C6930, N2020) founder and CEO Victor Peña is proud that his booth is the loudest at the show. He’s not really lying. In the course of conversation, you might hear an airhorn sound effect, or suddenly feel like you’re at an EDM concert.

That’s their way of cutting through the noise of the show floor. And, once they have you, the point isn’t just to make a sale. It’s to educate.

“It’s less about what widget, what machine, and a more educational approach,” Peña said. “The No. 1 investment somebody can make is in their education, so we’re helping people understand when to get in the business, when not to get in the business, why do it — versus, ‘Hey, buy our machine.’”

Throughout the week, OmniPrint will host a schedule of educational sessions ranging from sales strategies, to personal wellness. Peña invited a wellness expert who has worked with celebrities and business owners to maximize their physical health to do their best in their professional life.

“The reality is a lot of people, especially in the print business, don’t pay attention to their health,” he said. “They want to hustle more but their body isn’t going to let them.”

On the more tangible side of things, OmniPrint is excited to showcase printing capabilities like direct-to-film and digital transfers printed on a transfer sheet rather than directly on fabric.

“We leaned in and we created specialty inks for our people that already had our machines to leverage what they had and sell more,” he said. “They could sell more tags, sleeve hits, maybe print on backpacks and shoes and all that, and they’d have to buy a separate machine. And we went into manufacturing our own printer that does roll-to-roll printing transfer.”

That convenience is where he sees the industry heading.

“I order something, and it’s printed down the street, and it’s showing up to my place today,” Peña said. “We’re pushing that with our software, our equipment, and also our customers to be able to leverage our network that we’ve been building to be able to do that. I think that’s the future.”