Offset & Beyond Conference Highlights Strategies for Success
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Jeffrey Hayzlett, chief marketing officer for Eastman Kodak and author of the newly released "The Mirror Test," summarized the important points of his book and how business owners can ensure that their business is thriving. He emphasized the need to have proper leadership that can cause productive tension, build a team of efficient workers, and set the right mood. He closed by saying that print is emotional and that printers need to keep printing and selling emotion.
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- People:
- James Andersen
- Michael Murphy
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