Printers’ Web Presence — It’s All About PURLs

So R&R created a PURL campaign with four different value propositions (direct mail, e-mail and fax, as well as national magazine advertisements), promising recipients information on how to save lives and money for their departments at the same time. To gain the information, Taser asked recipients to log into a PURL, where they were asked to input the number of offices they operated.