Novel Applications for Print Technologies Provide High Growth Opportunities
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Many print products are not seen as environmentally sustainable and alternatives will be sought. For example, Nike and Timberland are moving away from PVC banners and signage in their US stores. These trends create a real shift in the market and although there will still be huge volumes and very large runs, there will be continuing growth for shorter runs with less waste and possibly more personalisation. More personalisation will increase the shift towards digital printing.
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