NYT's Sulzberger: Online Pay Approach in the Future
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However, the Times is looking to grow its readership base via the Internet. The newspaper is rolling out a metered paywall in 2011 that allows readers to view a certain number of articles for free each month, which won't discourage search engine users who happen upon a story in the Times. But the frequent visitors will be asked to pony up. Sulzberger confirmed to Summit attendees that the paper will work with Google to implement First Click Free.
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