New PRIMIR Workflow, Economic Indicator Studies Underway for 2011 Delivery
The other new study "Economic Indicators for Print" will provide an academic analysis of the printing industry and identify economic indicators that can be used to forecast industry growth, and demand for key print products, printing equipment and supplies.
According to Paul Jaynes, Marketing Manager, Eastman Kodak Company, who serves as chair of the PRIMIR task force leading this study, "Our members receive numerous economic reports related to the printing industry and while there is broad confidence in them, we believe a fresh, academic approach from outside the industry may reveal new perspectives. This study may support our existing beliefs and understandings but may also reveal new indicators that can be used to forecast the industry and key print applications as well as print equipment and consumables."