New PPML Release Adds Transparency Effects Support
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"Marketers have specifically requested transparency for more realism and dimension in their marketing materials,” says Rab Govil, President of PODi. “But transparency effects added prep time and reduced VDP (variable data publishing) RIP speeds far too much. With millions of recipients in some campaigns, it was just not practical to use transparency before. PPML3.0 opens up a world of exciting possibilities.
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