NAPL Reports 'Free Fall is Over,' Industry Heading Toward Growth
“Economic conditions make it difficult for them to pass these increases along to consumers, so slim profit margins are becoming even thinner,” they continue. “And some panelists express concerns that raising prices for any reason will drive clients away from print permanently.”
NAPL Printing Business Condition updates, based on surveys of NAPL’s 300+ member industry Printing Business Panel, are part of the NAPL State of the Industry Series, sponsored by Heidelberg, which also includes the annual NAPL State of the Industry Report and Strategic Perspective report. State of the Industry Series publications are provided as a membership benefit to NAPL corporate and associate members. For information, contact Membership Director Kristen Kitchen at (678) 594-0048, Ext. 104, or kkitchen@napl.org, or visit www.napl.org/membership .