Moore Breaks Industry M&A Silence
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Nielsen, which chalked up revenues of $90 million in 2001, has three manufacturing facilities located in Cincinnati, Florence, KY, and Raleigh-Durham, NC. With 730 employees, The Nielsen Co. has been in business for 75 years.
According to Burton, this move is in line with his game plan for Moore Corp. "I stated a year ago that we needed to be a stronger participant in the highly fragmented, $70 billion North American commercial print market," he says. "The acquisition of The Nielsen Co. creates a platform for us to offer a commercial print capability to our customers while simultaneously providing Nielsen's existing customers with the opportunity to benefit from Moore's products and services.
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