Mohawk Takes Next Steps in Its Transformation
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Michael Bierut, who leads the Mohawk brand team at Pentagram said, “The logo is a monogram for the name Mohawk. It’s based on the letter M, but it’s also constructed to evoke the papermaking process and the printing process, both of which involve paper going around cylinders.”
The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for. “Whether it’s for a small book of photos featuring your niece and nephew or for a giant global corporation—it’s about communication,” Bierut said.
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