Michael Makin Q&A -- PIA's Future Plans
PI: It seems that legislative action and reform can be a hard sell when attracting new association members. It's easy to say, "Why do I need to be a member? I'm going to reap the benefits of these activities anyway." How do you combat that attitude?
Makin: That's certainly a huge challenge, but I think we're positioning ourselves well to meet it. For example, we're in the process of merging our economic and technological research arms so that we can better analyze the implications of technology from a financial standpoint. We want to be able to pinpoint the impact technology has from an ROI standpoint on both industry-wide and individual levels. We believe that dovetailing our technical and economic research efforts will allow us to do some great things in that regard, and that the results of that research would be invaluable to any printer.
- People:
- Michael Makin Q