MCS Helps Summit Direct Mail Scale Up its Direct Marketing Operation
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Another area where MCS adds value is in inkjet printing.
“We were one of the first innovators to do things like Personalized URL’S and QR codes, and we’re having tremendous success with them. The QR codes need a high quality imprint, and the MCS Eagle UV makes them readable with true 600 dpi on our continuous forms,” notes Barber. “It also handles different substrates well, and the Eagle’s continuous 4.25˝ print head is more flexible. It runs faster, has lower ink costs, and is easier to set up than other systems. We position ourselves as a high quality, low cost supplier, and the MCS equipment helps us maintain that position,” he says.
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