Market Forces Shaping the Future Media Mix
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There remain opportunities in the printing industry, but aggressive efforts to build market share to offset overall business declines from key customer segments will be necessary. Global opportunities exist in selected countries where traditional print media have yet to experience severe contractions, but these too may begin to erode on a longer term horizon as digital media and production processes gain a stronger foothold. Economic expansion will help rebuild demand for print industry products and services but only in the more stable print media categories.
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