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Draw on what is already known. Educated guesses are vastly better than flying blind. Approximate and extrapolate.
Convene a planning committee that includes the sales manager, two sales reps and the chief financial officer. Much of the needed information resides in their heads.
Put the goals and objectives in front of the CEO before the rest of the plan is drawn. Revise and refine. Develop the activities and include a line item for review and evaluation.
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