In High Point, jobs are written to film on Scitex Dolev 450 and 800 imagesetters.
"Our philosophy is to have two of everything," Smith explains. Between a quarter and a third of all Kreber's prepress work eventually goes to computer-to-plate machines outside. Though it hasn't decided to invest in CTP platemaking equipment yet, Kreber has embraced a digital workflow, including products from CTP leaders such as Scitex and Kodak, so the transition shouldn't be difficult.
In the meantime, the company is producing excellent results using the latest analog tools. "You can go to a Dolev imagesetter with an automatic pagination system and an automatic punching system that's matched with the plotter to produce a single-burn plate that's very competitive with the best technology," contends Smith.
The company's adoption of the new Kodak Polychrome Graphics Recording 2000 graphic arts films adds to the stability of the system. "The films hold such a nice X-curve," says Operations Manager Brian Brown. "You can change from roll to roll to roll, and there's less than a 2 percent dot shift. The consistency is amazing. We tested most of the films on the market, but Kodak's consistency was the clear winner."
Variety of Presses
The final piece of the puzzle is printing. Kreber produces a wide range of direct mail, catalogs, corporate brochures and other pieces—"just about anything any other sheetfed printing company would do," says Smith. Again, furniture makers dominate the client list. Kreber's pressroom houses a four-color, 40˝ Heidelberg; a five-color, 28˝ Shinohara; and a two-color, 40˝ MAN Miehle press.
For fast turnaround and short-run jobs, the company has also added an Indigo E-Print 1000+ digital offset color press. Kreber officials claim the Indigo press produces "brilliant, magazine-quality glossy color images" produced on-demand. Printing directly from digital data, it accepts industry standard electronic formats including PostScript and Scitex, so it can network with prepress and desktop publishing systems.