Kodak, Pantone Create PANTONE MATCHING SYSTEM® Color Reference Book for Digital Print
CHICAGO—September 9—A unique PANTONE MATCHING SYSTEM Color Reference Book for digital print gives marketers, designers and printers added confidence in the color capabilities of KODAK NEXPRESS Digital Production Color Presses.
The PANTONE® Color Reference book for NEXPRESS Digital Production Color Presses compares actual PANTONE Colors on a gloss coated, neutral white substrate (this is the same paper on which Pantone prints its industry standard guides)—printed by Pantone on the left side of the page—with the same colors simulated by a NEXPRESS Digital Production Color Press printed by Kodak on the right side of the page, in a true side by side comparison.
“The KODAK NEXPRESS Press is licensed by Pantone and uses Pantone color data developed specifically for the printer to provide optimal representations of PANTONE Colors on all configurations of KODAK NEXPRESS Digital Production Color Presses. Kodak collaborated with us on the development of the Color Reference Book to provide this highly effective tool for comparing NEXPRESS Press simulations of PANTONE Colors against actual PANTONE Colors,” said Andy Hatkoff, Vice President of Electronic Color Systems, Pantone Inc.
“This new book is an excellent resource that enables us to define, meet and exceed expectations with our litho customers moving to digital,” said Ira Jackson, President, Perfect Image, a 25 year old commercial printing company in Georgia. “From a sales standpoint, the book helps facilitate conversations with customers that are more solutions oriented and emphasize the many possibilities with digital color.”
Each numbered PANTONE Color is simulated using combinations of the four standard KODAK NEXPRESS Dry Ink process colors: cyan, magenta, yellow and black (CMYK) or, if the color is outside of the four color gamut, the proprietary fifth imaging module is used with KODAK NEXPRESS Red, Green or Blue Dry Ink. Printed swatches may be used to choose any of the colors to specify in creative or production graphics elements, giving customers a high degree of confidence that the color printed by the NEXPRESS Press will accurately match a PANTONE Color printed elsewhere. This book can also be used to determine when it is possible to adequately reproduce a solid PANTONE Color on a NEXPRESS Press.