Kodak Goes Virtual, Reinvents the Trade Show Experience
Live from Chicago, It’s the K-Zone
Another highlight at Kodak’s booth will be the K-Zone, a live talk show set where dynamic discussions with industry experts, print service providers, and marketing professionals will take place daily throughout the show. For those not attending the show, all K-Zone sessions will be streamed live over the Internet and can be viewed at www.kodak.com/go/print09.
The K-Zone kicks off on Friday, Sept. 11, at 11:00 a.m. CST with a panel discussion, “What’s Print Got to Do with It,” featuring Antonio M. Perez, Chairman and Chief Executive Officer, Eastman Kodak Company. Perez will be joined by global leaders from some of today’s most powerful brands including Shelly Lazarus, Chairman, Ogilvy & Mather Worldwide; Linda Sawyer, Chief Executive Officer, Deutsch Inc.; and Howard Mittman, Publisher, WIRED magazine. The session will look at the important role of print in the changing media landscape and new opportunities for delivering marketing messages across multiple communication channels.
The K-Zone panel sessions will be moderated by Noel Ward, Cary Sherburne, and other well-known industry journalists and analysts. Industry experts to be interviewed in the K-Zone include Frank Romano, Professor Emeritus at Rochester Institute of Technology; Jim Hamilton, Group Director, InfoTrends; Ben Cooper, Executive Director, The Print Council; Chris Jordan, Consultant; Bill Esler, Editor, Graphic Arts Monthly; and Andrew Paparozzi, Vice President and Chief Economist, NAPL. The complete K-Zone daily schedule can be accessed at www.kodak.com/go/print09.
“The K-Zone epitomizes our new approach at Print 09,” said Payne. “We look forward to meeting with customers and engaging in conversations about issues that are most important to them and their business.”
Topics include making the transition from print service provider to marketing services provider, an overview of the Kodak Prosper family of products using Stream Inkjet Technology, return on marketing investment for integrated communication campaigns, the benefits of sustainability programs, opportunities with Dimensional Printing, and tips on using social media to drive value for a company’s customers and brand.