Kodak Announces Intent to Acquire Design2Launch

ROCHESTER, NY—Mar. 4—Kodak announced its intent to acquire Design2Launch (D2L), developer of a collaborative end to end digital workflow solution for marketing and creative teams in the pharmaceutical, food and beverage, automotive, and consumer package marketplaces. D2L is a proven player in the rapidly expanding corporate solutions software market and is a pioneer of “Graphic Lifecycle Management.”

The D2L System is a suite of integrated modules created to save time and money at every step of the graphics creation process, from project initiation, collaboration and revision to approval and production. D2L, a privately held company formed in 2000, is based in Stamford, Conn.

“Kodak’s strength in workflow is one of our greatest competitive assets, and we are committed to investing in and growing our capabilities to better serve our customers,” said Philip J. Faraci, President and Chief Operating Officer, Eastman Kodak Co. “D2L is a proven player in the rapidly expanding corporate solutions software market and, when completed, this acquisition will enable us to broaden our portfolio of solutions and open new markets within the changing graphic communications marketplace.”

Designed for marketing, creative, advertising, production, research and development, legal and packaging professionals, major modules of D2L include:

• Visual Asset Manager (VAM), a browser based, comprehensive digital asset management system that supports all types of digital files, managing both works in progress and finalized branded assets

• Dynamic Digital Workflow, an easy to configure, rules based system that supports both template and ad hoc workflows

• Routing & Collaboration, a tool for routing and tracking all annotations, reviews and approvals

• Soft Proofing, based on Kodak Matchprint Virtual Proofing Software for color managed remote proofing

• File Transfer Manager, to help users distribute large files between remote locations quickly, securely, and efficiently

• Project Management and Tracking, which provides automated real time monitoring and reporting of all types of projects to maximize resource utilization