KIRKWOOD PRINTING — BUILDING RELATIONSHIPS
Kelley feels the ink’s attributes helped contribute to Kirkwood winning a 2005 Sappi North American Printer of the Year Award, as well as a Sappi International Printer of the Year Award for annual reports (the only U.S. company to win in an international category).
“We have had wonderful success—and this ink contributes,” he says. “It is top of the line and works beautifully with the latest Heidelberg technology. A lot of inks couldn’t sustain 18,000 impressions an hour—but it is easy to connect the dots between the Heidelberg press and Van Son’s ink. Both are efficient, capable and work together phenomenally well for us.”
Wide Reaching Base
With its productivity and print quality well in hand due to well-researched investments in equipment and consumables, Kirkwood has been marketing extensively nationally and even internationally. The company is currently doing business with customers all across North America and Bermuda.
In pursuing growth and expanding beyond New England, Kirkwood has developed high-end marketing pieces that demonstrate its expertise in metallic inks, varnishes and aqueous coatings. The marketing pieces, including specialized calendars and posters, are sent to key customers and prospects to demonstrate the kind of sophisticated, high-end work they can do. The printer selects a different graphic designer every month to create these showcase pieces, a program that highlights “fresh faces” within the graphic design field who, in turn, appreciate the opportunity for exposure.
True to the partners’ original intent, Kirkwood’s emphasis on quality printing, clever marketing and expansion beyond the Boston area market has not diminished their focus on the total customer experience.
“Our clients like the flexibility they experience here, the accountability,” says Kelley.
Taking care of customers has also meant success for the revitalized company. “We feel we are unique,” proclaims Kelley. “While others might be stringently driven, we think it is important not to fall into the trap of being penny-wise and pound-foolish. We are consultative and completely customer-centric in our culture.”