KBA Sees Successful drupa Boosts Its Business in the Second Half-Year
KBA aiming to actively shape print’s future
Discussing changes in the media environment, technological advances and structural transitions in the print media industry, Bolza-Schünemann said they offer opportunities for the KBA group, with its extensive portfolio of innovative products and services, to expand market share.
“We are aiming to close the gap to the number one player in sheetfed offset and move up to the number two slot in commercial web offset. As the market leader for newspaper presses we are adjusting our product palette to a smaller market volume while boosting profitability. We are also planning to expand our range of special presses. Over and above this, we are rigorously stepping up our service activities,” he explained.
Focus on profitable niche markets and new business lines
KBA has weathered the financial crisis better than many others, largely thanks to acquisitions in profitable print-related niche markets over the past eleven years. To achieve its medium-term growth potential it is planning to develop promising new business lines and markets.
A major step in this direction is its entry into high-volume digital print with the KBA RotaJET 76, an inkjet web press manufactured at the group’s main plant in Würzburg and launched to great acclaim at Drupa 2012. It will initially target printers of books, brochures, commercials, direct mail and magazines. KBA is also planning to expand its sizable share of the packaging press market with a new web offset press for flexible packaging, the Varius 80 built by KBA-MePrint.
Subsidiary KBA-Metronic is extending its range of packaging-related systems encompassing marking, coding and brand protection. Given China’s growing significance, KBA is seeking to acquire a substantial interest in a domestic manufacturer of sheetfed offset presses before the year is out, so as to expand the lower end of its press range with products manufactured locally.