Interbeverage Successfully Markets Bonfrüt to Regional Market - PODi Case Study
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These paper and toner choices result in an eco-friendly, biodegradable label. This was appealing to Interbeverage because it markets to mothers and health conscious individuals who may be more concerned about how their purchasing choices affect the environment.
Future Opportunities
Future plans for the beverage labels include adding a QR Code that consumers can scan to participate in a loyalty program that rewards them for frequent Bonfrüt purchases.
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