InterACT! Virtual Conference & Expo Reveals Its Keynote Speaker
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Carter is responsible for setting the direction for IBM’s Social Business initiative, a $200 billion market opportunity, working with companies that are becoming social businesses, and being the evangelist for the concept and best practices around Social Business. An author of several books, she has been recognized by the World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.
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