Ink-jet Printing: All Applications Accepted
Aside from needing more head space, Gallagher is quite pleased with what the machine has allowed CGG to accomplish. "It's low maintenance; once we got it started, it was operator-friendly. We've been successful in training our laser setup people to create the files properly, so that they're ripping them on-the-fly. And the print quality is good. We've been able to reproduce logos that are equal to laser quality."
Doing the Job Right
Quik Print, of Oklahoma City, provides regional clients with mainstream ink-jetted products, including postcards, flats and bound printed material. According to Chris Gravley, operations manager of the family-owned business, his diverse customer base ranges from educational and fundraiser verticals to ad agencies.
"We do variable data letters that we match to either windowed envelopes or #10s that we run through out Secap Jet 1," he says. "One time, I was able to save a customer more than $12,000 in postage. Now, that customer loves me."
Gravley describes the company, which boasts seven locations in Oklahoma City, as a turnkey, one-stop shop that handles projects from cradle to grave. It has managed to avoid its share of cradle rashes in the process, ferreting out mail pieces that don't meet postal regulations. The reason? While some customers may be seasoned mailers, others are just small businesses with an Excel mail list, which may or may not have a world of flaws. Getting the job done right is paramount—whether it's just name/address/city/state or 20 fields of information that is being used.
"We had our share of personalization issues when we first started up," Gravley admits. "You really need to have a good data processor. The data set is what's key.
"Most customers are not marketers or mailers. They just want to get a good product out quickly and not deal with all of the minutiae. It's really just a matter of communication and building the processes to be able to talk about NCOA, changing postal regulations, errors and omissions on the list that they provide us." PI